Search Engine Optimization

 

Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In other words, a properly optimized website will result in more customers finding your products and services because it will show up at the top of major search engines! SEO isn't just about showing up at the top of Page 1 on Google, Yahoo or Bing...what the best SEO is really about is...

 

seo 
Benefits of SEO to your Website
 
    
•High ROI
 

Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.

 
 •Long Term Positioning
 

Once in place, a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.

•Targeted Traffic
 

SEO can increase the number of visitors who are actively searching for your service or product.

   
•Higher Sales
 

SEO can mean increased sales of your product or service

  
•Faster Loading Pages
 

Properly validated and optimised files will be smaller and leaner, meaning less server requests/overheads and quicker download times.

•More Cost-Effective
 

SEO is among the most cost-effective ways of marketing

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•Increased Accessibility
 

Observing sensible optimisation procedures can make your site more accessible to all users.

  
•Cross-Browser Compatibility
 

A properly optimised site will be as near as possible validated to high standards. This means that it works in all browsers, meaning your site may be viewed by the greatest potential number of visitors.

   
•Navigable by the Engines
 

Properly optimised, all links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and correctly categorise.

 •Usability
 

Observing basic optimisation guidelines should mean that visitors have a more pleasant user experience.

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